I am a brand marketer working across healthcare and hospitality. Most of what I do sits between the insight and the asset: running the interviews, writing the brief, coordinating the teams who build it, and signing off as the last check before anything ships.

I was born and raised in Madrid and have since called Florida, Hawaii, and San Francisco home. I work in English and Spanish, and I have spent three years on campaigns that had to land in more than one market at once, which is where I learned that a translated campaign and a localized one are very different things.

Outside of work I climb, follow far too many motorsports, and say yes to most things that sound slightly outside my comfort zone.